Review - Booming Brands by Harsh Pamnani

Title: Booming Brands

Author: Harsh Pamnani

Publisher: CNBC TV 18

Pages: 245

Blurb: In today’s changing, competitive and crowded marketplace, building an admirable brand has 

become one of the toughest and most important tasks for entrepreneurs and marketers. 

Moreover, many marketing strategies that used to work in the past are becoming obsolete 

today. If you are looking for answers to burning questions such as:

* How were new age admirable brands created from scratch?

* How did these brands achieve popularity in a highly crowded and competitive market?

* How did entrepreneurs behind these brands identif y new opportunities and create million-dollar markets?

Then Booming Brands is a gold mine of information that you can’t afford to ignore. The 

lessons derived from the hard -earned success of these 11 Indian brands from multiple 

industries and domains, can help you carve out your own journey and brand strategy.

Review: In this book, you will learn How to turn any business in Brand name.

in this book, you will read how 11 made in India brands starts their journey to achieve their goago.

in this book, you will read about.

1) BYJU'S

2) BOOKMYSHOW

3) ELEPHANT DESIGN

4) FIRSTCRY

5) JAYAASHREE

6) GOLI VADA PAV

7) SU-KAM

8) PAGALGUY

9) SHAADI.COM

10) PAPER BOAT

11) ZOMATO

How they have grown their business to achieve success in the market. like bookyshow.com basically they helped to save time you can book your ticket from anywhere no need to stand in a queue and just because of that customers are using their service very frequently without any problem.

shaadi.com provides a facility to choose your life partner from millions of option this is the most important thing that customer of shaadi.com are happy with their services.

Zomato in Indian market there are many companies providing a facility to order your food online but, only some of them are providing a facility to order your food from your favorite Restaurant near your house or from your locality.

Many other interesting success stories present in this book, which should be read by every person who wanted to be an entrepreneur or want to start his business.

Ratings:

Cover: 4/5

Blurb: 4/5

Plot: 3/5

Overall: 3.5/5

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About the Author: 

Harsh Pamnani

Harsh Pamnani is a marketer with over 12 years of experience with start-ups as well as large organizaorganizations. His articles on marketing strategies and entrepreneurship have appeared in leading business publications including Forbes, Advertising Age, Business World, Economic Times, Entrepreneur, Business Insider, Firstpost, Information Week and Retail.

Harsh is also the curator of iPamnani, a non-commercial initiative with the mission to inspire people through fascinating stories and path-breaking ideas of business leaders. Harsh earned his bachelor's degree in computer engineering from IET-DAVV, Indore and MBA at XLRI, Jamshedpur.

In conversation with Dr. Nikita Lalwani

In conversation with Dr. Nikita Lalwani, She talked about her new book “2 Day Down” Which is a compilation of stories of 5 women from different walks of life. Each story digs into one of the five period related problems: Pain/Staining/Sexual Inhibition/PMS/Taboo.

Dr. Nikita Lalwani considers herself to be married to writing, and is very happy in this relationship. She authored her first book Live Life… Stop Analysing it, at the age of 16. Her last book 2 peg kebaad won great appreciation by its readers and critiques. Swimming, spirituality, reading, and movies are other important aspects of her life. Nikita moved to writing blogs soon after completing her college, and currently works as an advertising professional in a reputed ad agency in Mumbai.


Q1. What brought you to the literature world?

          I find myself the most expressive with a pen.

Q2. What is the most unethical practice in the publishing industry?

          Celebrities being able to make it as “great authors” just on the basis of good PR, which affects the visibility of many good books in the market. Also, not all but many literary agents picking up books basis the money the author can put in for marketing and not basis its content. 

Q3. Your favorite author and why?

          I have many – Dan brown, Chitra Banerjee, John Green, etc.

         I like few for the kind of knowledge they have to share, others for their writing style. 

Q4. Describe yourself in one word?

          Nikitastic.

Q5. Do you hide any secrets in your books that only a few readers will find?

        Maybe… In fact, every ending leaves you with enough room for speculation.

Q6. Your views on the #metoo movement?

        I think it’s a great beginning for women. Finally, people have started to talk about their workplace issues so courageously. However, unfortunately, what seems to overpower the strength of the movement are the few who are using the hashtag for mere publicity. Sad!

Q7. What do you like to do when you're not writing?

          Honestly, if I have a choice, I would just sit in my balcony or probably at a sea face with a cup of coffee and enjoy the silence.

Q8. Tell us something about your latest book and why did you choose to write this book?

           I wanted to talk about periods ever since my college days. I was just waiting for the right voice in me to take over. 

Q9. Emotions, sentiments, sensitivity are a part of?

          Any story.  

Q.10. Why did you change your publisher after your last book “2 Peg Ke Baad”?
         I did not have much of a choice. While pitching my work to various publishers, Redgrab Publishers responded and they seem to be very excited about the collaboration. Soon, Anybooks also joined hands. 

Q11. Are you happy with the response you received for “2 Peg Ke Baad”?

        It has been one of the most exciting projects of my life and it surely reflects even with the response of the readers. Although, I believe it could have done even better with better marketing.

Q12. While writing do you think about any targeted audience?

          Not really. I write to write. TG, sales, marketing plan – all of this comes in once the book is ready with me

Q13. From all of your books which book is your favorite one? And why?

           It’s like asking a mom to choose her favourite child.J I can pick my favourite stories though. Naisha – My story of stain (2 day down), Rosita in the bar (2 peg ke baad). 

Q14. What do you love most about the writing process? 

             The moment when you become the character you are writing about. It’s euphoric!

Q15. When you will consider your biggest achievement?

             The day I am able to change even one mind through my writings.

Q16. How did you begin writing? Did you intend to become an author, or do you have

a specific reason or reasons for writing each book?

         I wrote my first book getting inspired from a Disney Movie. All I wanted to do was finish writing the book then. But once done, I realized I can never stop writing books – no matter what.

Q17. Any plans for changing genre for future?

            There is no fix genre that I associate myself with. If I have a story I will tell it. My next book is in romance space.

Q18. What’s more important: characters or plot?

             Depends on what you can develop better. Lol.

Q19. What is the biggest surprise that you experienced after becoming a writer?

             It’s just the beginning. 

Q.20. What do you like most about Mumbai’s lifestyle?

              The work culture. The people. The beaches.

Q21. Your experience with Srishti Publishers and with Redgrab books?

           Both have worked well for my books. Every publisher has different methods and no one is right or wrong. Depends what works best for you at a particular stage. 

Q22. Which place do you love to write? Nature or your room or any place?

            I just need to be alone, be it outside in nature or locked in a room. :D .

Q23. Any suggestion for budding writers?

           Like any other art professions, success in writing comes with a lot of patience and consistency. It’s one of the few fields that require your intellect (mind), emotion (heart) and endurance (physical strength) all at the same time. 

Q24. Any last thoughts for our readers?

             Do not judge a book by its sales number. J

Best wishes for your book Dr. Nikita Lalwani. I wish you a huge success for your book and I hope that it inspires many readers and bookworm.  Looking forward to read such interesting books from you.

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