Title: Booming Brands
Author: Harsh Pamnani
Publisher: CNBC TV 18
Blurb: In today’s changing, competitive and crowded marketplace, building an admirable brand has
become one of the toughest and most important tasks for entrepreneurs and marketers.
Moreover, many marketing strategies that used to work in the past are becoming obsolete
today. If you are looking for answers to burning questions such as:
* How were new age admirable brands created from scratch?
* How did these brands achieve popularity in a highly crowded and competitive market?
* How did entrepreneurs behind these brands identif y new opportunities and create million-dollar markets?
Then Booming Brands is a gold mine of information that you can’t afford to ignore. The
lessons derived from the hard -earned success of these 11 Indian brands from multiple
industries and domains, can help you carve out your own journey and brand strategy.
Review: In this book, you will learn How to turn any business in Brand name.
in this book, you will read how 11 made in India brands starts their journey to achieve their goago.
in this book, you will read about.
3) ELEPHANT DESIGN
6) GOLI VADA PAV
10) PAPER BOAT
How they have grown their business to achieve success in the market. like bookyshow.com basically they helped to save time you can book your ticket from anywhere no need to stand in a queue and just because of that customers are using their service very frequently without any problem.
shaadi.com provides a facility to choose your life partner from millions of option this is the most important thing that customer of shaadi.com are happy with their services.
Zomato in Indian market there are many companies providing a facility to order your food online but, only some of them are providing a facility to order your food from your favorite Restaurant near your house or from your locality.
Many other interesting success stories present in this book, which should be read by every person who wanted to be an entrepreneur or want to start his business.
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About the Author:
Harsh Pamnani is a marketer with over 12 years of experience with start-ups as well as large organizaorganizations. His articles on marketing strategies and entrepreneurship have appeared in leading business publications including Forbes, Advertising Age, Business World, Economic Times, Entrepreneur, Business Insider, Firstpost, Information Week and Retail.
Harsh is also the curator of iPamnani, a non-commercial initiative with the mission to inspire people through fascinating stories and path-breaking ideas of business leaders. Harsh earned his bachelor's degree in computer engineering from IET-DAVV, Indore and MBA at XLRI, Jamshedpur.