Review - Booming Brands by Harsh Pamnani

Title: Booming Brands

Author: Harsh Pamnani

Publisher: CNBC TV 18

Pages: 245

Blurb: In today’s changing, competitive and crowded marketplace, building an admirable brand has 

become one of the toughest and most important tasks for entrepreneurs and marketers. 

Moreover, many marketing strategies that used to work in the past are becoming obsolete 

today. If you are looking for answers to burning questions such as:

* How were new age admirable brands created from scratch?

* How did these brands achieve popularity in a highly crowded and competitive market?

* How did entrepreneurs behind these brands identif y new opportunities and create million-dollar markets?

Then Booming Brands is a gold mine of information that you can’t afford to ignore. The 

lessons derived from the hard -earned success of these 11 Indian brands from multiple 

industries and domains, can help you carve out your own journey and brand strategy.

Review: In this book, you will learn How to turn any business in Brand name.

in this book, you will read how 11 made in India brands starts their journey to achieve their goago.

in this book, you will read about.

1) BYJU'S

2) BOOKMYSHOW

3) ELEPHANT DESIGN

4) FIRSTCRY

5) JAYAASHREE

6) GOLI VADA PAV

7) SU-KAM

8) PAGALGUY

9) SHAADI.COM

10) PAPER BOAT

11) ZOMATO

How they have grown their business to achieve success in the market. like bookyshow.com basically they helped to save time you can book your ticket from anywhere no need to stand in a queue and just because of that customers are using their service very frequently without any problem.

shaadi.com provides a facility to choose your life partner from millions of option this is the most important thing that customer of shaadi.com are happy with their services.

Zomato in Indian market there are many companies providing a facility to order your food online but, only some of them are providing a facility to order your food from your favorite Restaurant near your house or from your locality.

Many other interesting success stories present in this book, which should be read by every person who wanted to be an entrepreneur or want to start his business.

Ratings:

Cover: 4/5

Blurb: 4/5

Plot: 3/5

Overall: 3.5/5

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About the Author: 

Harsh Pamnani

Harsh Pamnani is a marketer with over 12 years of experience with start-ups as well as large organizaorganizations. His articles on marketing strategies and entrepreneurship have appeared in leading business publications including Forbes, Advertising Age, Business World, Economic Times, Entrepreneur, Business Insider, Firstpost, Information Week and Retail.

Harsh is also the curator of iPamnani, a non-commercial initiative with the mission to inspire people through fascinating stories and path-breaking ideas of business leaders. Harsh earned his bachelor's degree in computer engineering from IET-DAVV, Indore and MBA at XLRI, Jamshedpur.

In conversation with Dr. Nikita Lalwani

In conversation with Dr. Nikita Lalwani, She talked about her new book “2 Day Down” Which is a compilation of stories of 5 women from different walks of life. Each story digs into one of the five period related problems: Pain/Staining/Sexual Inhibition/PMS/Taboo.

Dr. Nikita Lalwani considers herself to be married to writing, and is very happy in this relationship. She authored her first book Live Life… Stop Analysing it, at the age of 16. Her last book 2 peg kebaad won great appreciation by its readers and critiques. Swimming, spirituality, reading, and movies are other important aspects of her life. Nikita moved to writing blogs soon after completing her college, and currently works as an advertising professional in a reputed ad agency in Mumbai.


Q1. What brought you to the literature world?

          I find myself the most expressive with a pen.

Q2. What is the most unethical practice in the publishing industry?

          Celebrities being able to make it as “great authors” just on the basis of good PR, which affects the visibility of many good books in the market. Also, not all but many literary agents picking up books basis the money the author can put in for marketing and not basis its content. 

Q3. Your favorite author and why?

          I have many – Dan brown, Chitra Banerjee, John Green, etc.

         I like few for the kind of knowledge they have to share, others for their writing style. 

Q4. Describe yourself in one word?

          Nikitastic.

Q5. Do you hide any secrets in your books that only a few readers will find?

        Maybe… In fact, every ending leaves you with enough room for speculation.

Q6. Your views on the #metoo movement?

        I think it’s a great beginning for women. Finally, people have started to talk about their workplace issues so courageously. However, unfortunately, what seems to overpower the strength of the movement are the few who are using the hashtag for mere publicity. Sad!

Q7. What do you like to do when you're not writing?

          Honestly, if I have a choice, I would just sit in my balcony or probably at a sea face with a cup of coffee and enjoy the silence.

Q8. Tell us something about your latest book and why did you choose to write this book?

           I wanted to talk about periods ever since my college days. I was just waiting for the right voice in me to take over. 

Q9. Emotions, sentiments, sensitivity are a part of?

          Any story.  

Q.10. Why did you change your publisher after your last book “2 Peg Ke Baad”?
         I did not have much of a choice. While pitching my work to various publishers, Redgrab Publishers responded and they seem to be very excited about the collaboration. Soon, Anybooks also joined hands. 

Q11. Are you happy with the response you received for “2 Peg Ke Baad”?

        It has been one of the most exciting projects of my life and it surely reflects even with the response of the readers. Although, I believe it could have done even better with better marketing.

Q12. While writing do you think about any targeted audience?

          Not really. I write to write. TG, sales, marketing plan – all of this comes in once the book is ready with me

Q13. From all of your books which book is your favorite one? And why?

           It’s like asking a mom to choose her favourite child.J I can pick my favourite stories though. Naisha – My story of stain (2 day down), Rosita in the bar (2 peg ke baad). 

Q14. What do you love most about the writing process? 

             The moment when you become the character you are writing about. It’s euphoric!

Q15. When you will consider your biggest achievement?

             The day I am able to change even one mind through my writings.

Q16. How did you begin writing? Did you intend to become an author, or do you have

a specific reason or reasons for writing each book?

         I wrote my first book getting inspired from a Disney Movie. All I wanted to do was finish writing the book then. But once done, I realized I can never stop writing books – no matter what.

Q17. Any plans for changing genre for future?

            There is no fix genre that I associate myself with. If I have a story I will tell it. My next book is in romance space.

Q18. What’s more important: characters or plot?

             Depends on what you can develop better. Lol.

Q19. What is the biggest surprise that you experienced after becoming a writer?

             It’s just the beginning. 

Q.20. What do you like most about Mumbai’s lifestyle?

              The work culture. The people. The beaches.

Q21. Your experience with Srishti Publishers and with Redgrab books?

           Both have worked well for my books. Every publisher has different methods and no one is right or wrong. Depends what works best for you at a particular stage. 

Q22. Which place do you love to write? Nature or your room or any place?

            I just need to be alone, be it outside in nature or locked in a room. :D .

Q23. Any suggestion for budding writers?

           Like any other art professions, success in writing comes with a lot of patience and consistency. It’s one of the few fields that require your intellect (mind), emotion (heart) and endurance (physical strength) all at the same time. 

Q24. Any last thoughts for our readers?

             Do not judge a book by its sales number. J

Best wishes for your book Dr. Nikita Lalwani. I wish you a huge success for your book and I hope that it inspires many readers and bookworm.  Looking forward to read such interesting books from you.

                                                             Follow Dr. Nikita Lalwani on
                                                                         
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                                                                                    Order Her books from Amazon.in

                                                                                             

      

Review - Lost in Love by Arvind Parashar

Title: Lost in Love

Author: Arvind Parashar

Publisher: Srishti Publisher

Pages: 176

Blurb: Neil had many questions related to his life. Having suffered a total eclipse of the heart, dumped by Arya, he had nowhere to go. He was completely shattered. Till one fine day, when his friend Gauri, who had a crush on Neil ever since her childhood, comes into his life and they begin their journey of love, romance, fantasy, and fairy tales. 
Not for long, as their world comes crashing with a tragic, life-turning event. This is a heart-wrenching romance thriller that is bound to move you and hit your soul as you take a plunge and get Lost in Love.

Review: This is the third book by Arvind Parashar and second book for me. Previously I have read “Messed Up! But All For Love by Arvind Parashar” which is published by Srishti Publishers and Distributors. The cover of this book is the almost same the as Previous book the font is used in the cover is same as used in the Previous book.
After reading “Messed Up! But All For Love” my expectations from the Author quite increased and I am very much satisfied with this book. If you compare previous books with this book you will find out the writing style and content is much improved and I would like to suggest the author to keep this momentum going.
Let's talk about the book now, what you will find inside this book? Was it worth to read? This type of question comes into the every book lover when a new book launch. I would say yes this is the perfect read for the lovers of Romance novels, without any doubt.
This is the second book of a trilogy and sheds light on the beautiful relation of Neil and Gauri, in this novel you will not only read about, love, romance, sex, jealousy, anger, revenge but here author tried to highlight the issues of drugs and rash driving which happening around us. The story is also beautifully weaved around the friendships that are actually very important in all of our lives. The use of various Hindi phrases in between helps you connect with the characters of the story and also helps better understand their individual personality as the author did in the previous book ( it is better to abuse friend in Hindi ). Again in this book, you will read the socking end of the relationship of Neil and Gauri. Bu my dear reader friend there is special suspense hidden in a few pages of this book which will surely amaze you. The story is very relatable for me and many of you will easily relate to the story. The language used in this book is very simple which helps the author to keep this book simple to read and relate.
In short, I am much impressed with the work done by Arvind in this book, will you a good luck for your upcoming book eagerly waiting to read more from you.

Ratings:

Cover: 4/5

Blurb: 4/5

Plot: 4/5

Overall: 4/5

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About the Author: Arvind Parashar is a bestselling author of two books and a well-known motivational speaker.

Review - You are Forever in My Heart by Sanjeev Ranjan

Title: You are Forever in My Heart

Author: Sanjeev Ranjan

Publisher: Srishti Publisher

Pages: 200

Blurb: “Love can leave a memory no one can steal, 

Love can leave a pain no one can heal.”

Sanjeev had loved Ashima with his heart and soul. But she left him for another, leaving him in a vortex of pain, dejection and depression. Unable to move on and haunted by her memories day and night, he pens down his story as a novel and becomes a noted author. 

With a nudge from a friend, he decides to make an effort to reclaim his life, to learn to be alive again and joins a photography class. There, he befriends Ruchita, a happy-go-lucky girl, who introduces him to his ardent fan Shuchi who is fighting a break up too. As two broken hearts meet, they connect like they were made for each other. But just when Sanjeev seems to have gained some control over life, he receives a pack of letters that turns his world upside down.

Will Sanjeev find true love or has destiny planned something else for him?You Are Forever in my Heart is based on real life events and explores the true meaning of love that was once lost and comes back.

Review: This is the first time I read a novel by Sanjeev Ranjan, and I must say he has magic in his pen. I am impressed by his work you may read many stories about love story by many writers if yes then you should take a look at this beautiful book by Sanjeev.

The cover of the book is damn beautiful yellowish colour makes the cover more attractive, the main story revolves around the main protagonist called Sanjeev who loves a girl called Ashima, they both were in a relationship but Ashima decided to break up with Sanjeev (want to know why? Read the boo) and because of this break up Sanjeev have gone through a depression. And to express his feelings he decided to express his feeling by writing a novel which became a bestselling novel. And on the other side, one of his friends suggested joining a photography class to chill and live his life in his way. But destiny decided to bring another girl into Sanjeev’s life and during Photography classes he met Ruchita, and both were enjoyed there company they hang out together, they chill together. On someday, Ruchita Introduces his fan Shuchi who is also struggling with a breakup. Sanjeev and Shuchi narrate their story together. Buth the question is will Sanjeev able to find his true love?

at last I must say the author did a really great job by penning down this novel, every reader should love this especially those who are suffering from breakups.

Ratings:

Cover: 4/5

Blurb: 4/5

Plot: 4.5/5

Overall: 4.5/5

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About the Author: Sanjeev Ranjan is the bestselling author of three books – In Course of True Love (2012), It's No Longer a Dream (2014) and Just the Way You Are (2014). In his small social circle, he is known as an ambivert, a keen observer of human behaviour and relationships, and a motivator. He is an engineer, but to stay away from engineering, he earned an MBA degree from the prestigious Indian Institute of Foreign Trade (IIFT). Currently placed in Mumbai, he continues to write to spread love and its magic.

Review - The Blue Moon Day: Five Men's Magical Discovery Enroute Life by Santhosh Sivaraj

Title: The Blue Moon Day

Author: Santhosh Sivaraj

Publisher: Invincible Publishers

Pages: 222

Blurb: Things were never the same for five ordinary individuals who got struck at crossroads and there was no way they can run back. They had no other choice but to take a plunge into their deepest fear and leave the rest to destiny. Their characters was tested out of their comfort zone and it witnessed abstruse results; a Ph.D. scholar fights to win a pizza making contest and a tennis prodigy running for his life in a war torn, bloodied Island. Extreme circumstances and their consequences made these ordinary individuals extraordinary. Was the test imposed on them by someone? Or did they invite it on themselves. The Blue Moon Day is that Once in a Blue Moon day story which questions an individual's priorities, ridicules the worldly routines and finally redefines happiness.

Review: Cover of the book is amazing and totally matching with the material kept in inside by the author I mean the story, in this book you will read different stories but there is a connection between each story, if you read this book from start to end then you will get to know that unique connection, I won’t reveal the connection of all the stories here because cover of the book reveals everything if you notice the cover.

The author did the impressive job by penning down the amazing stories, it hardly took 5-7 days to finish the book but in each book, there is hard work done by the author, and this book is a perfect example of that.
Characterization in all stories is amazing it is too hard to maintain. And I appreciate the author for keeping the title of the book “The Blue Moon Day” which sounds unique and totally suits the entire story. Each story was unique and had a different concept but had struck the chord in a perfect way. The author would surely make you smile, cry, motivate with 5 different stories which present in this interesting book, I would like to recommend this book to all avid reader who read a lot, as this book won’t let you down in any manner, I can put money on that.
Waiting for another release by the Author.

Ratings:

Cover: 4/5

Blurb: 4/5

Plot: 4/5

Overall: 4/5

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P.S. I got the book as a part of the review program in Outset Rakhi Jayashankar

About Author

Santhosh Sivaraj, a banker based out of Chennai, started his career as a sailor and eventually ended up wearing many hats in life including that of a teacher, entrepreneur and a trainer. He considers the journey of life to be the destination in itself and that pushes him to seek newer avenues in life every now and then. Absurd Economics interests him and he loves doing standup comedy. He laughs at his own mistakes and loves life unconditionally.

He believes in seeing with the mind, writing with the heart and living through others. This way he says one can live more life per life.

Facebook page : https://www.facebook.com/authorsanthoshsivaraj/

Instagram : @santhoshsivaraj

 Twitter       : @santhoshsivaraj

              Website    : www.santhoshsivaraj.com

The First Sip Of My Morning Coffee by NIkita Tak

Title: The First Sip Of My Morning Coffee

Author: Nikita Tak

Publisher: INKQUILLS PUBLISHING HOUSE

Pages: 74

Blurb: This book is the best collection of engrossing romantic poetries: Acrostics, long narrative, rhymes and some awe-inspiring quotes that will thrill you to bits. The quotes will motivate you to think positive in life! What happens when you just have to clear 1 step for the success, and you face a mishap? Will you give up? Will you again stand for chasing your goal, no matter how tough it is? Read to know, why doctors are like god on this earth, in the story, "The Chocolate Cake" Happy reading!

Review:  "The First Sip Of My Morning Coffee by Nikita Tak"Firstly I would like to go with the cover, the cover looks good but it could have been more interesting as per the title of the book.This book is divided into three sections as follow,1) 32 Poems2) 47 Inspirational Quotes3) One Short Story (Trailer of the next book)The author had tried to present the perfect blend of the book with this three section Especially the Poems and the Inspirational quotes were presented in a good way by the author in this book. the inspirational quotes section was my favorite section in this book, some quotes are just amazing and related to our daily lives,The third section contains a short story named "The Chocolate Cake" in this short story you will read a story of a guy called Sanidhya and a girl called Sneha.Sanidhya took admission in for M.B.A. in R. M Jain Institute of Management & Research, Mumbai. and after sometime completes the course and started working with IBM India Limited as Senior Software Engineer in Mumbai. and he took part in one cooking reality show as his brother insist him to take part as he cooks well and all the family members enjoyed the food cooked by him, and then the real journey started he participated in that show and then he met his fan Dr. Sneha a dentist by  profession who slightly fell in love with the charms of Sanidhya and his cooking, and the story of both of them get started, this story keeps you entertaining till the end no doubt but at some point this story was predictable from my point of view, as author has already said that this was a trailer story of her book. so do read this perfect blend which will surely which not only entertain you but also teach you something.

Ratings:

Cover: 3.5/5

Blurb: 4/5

Plot: 4.5/5

Overall: 4/5

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Book Spotlight~ The Bluemoon Day by Santosh Sivaraj

Book Spotlight~ The Bluemoon Day by Santosh Sivaraj

Buy the book from Amazon

Blurb

Things were never the same for five ordinary individuals who got struck at cross roads and there was no way they can run back. They had no other choice but to take a plunge into their deepest fear and leave the rest to destiny. Their characters was tested out of their comfort zone and it witnessed abstruse results; a PhD scholar fights to win a pizza making contest and a tennis prodigy running for his life in a war torn , bloodied Island. 

Extreme circumstances and their consequences made these ordinary individuals extraordinary . Was the test imposed on them by someone? Or did they invite it on themselves. The Blue Moon Day is that Once in a Blue Moon day story which questions an individual’s priorities, ridicules the worldly routines and finally redefines happiness.

About Author

Santhosh Sivaraj , a banker based out of Chennai ,started his career as a sailor and eventually ended up wearing many hats in life including that of a teacher, entrepreneur and a trainer. He considers the journey of life to be the destination in itself and that pushes him to seek newer avenues in life every now and then. Absurd Economics interests him and he loves doing standup comedy. He laughs at his own mistakes and loves life unconditionally.

He believes in seeing with the mind , writing with the heart and living through others. This way he says one can live more life per life.

Facebook page : https://www.facebook.com/authorsanthoshsivaraj/

Instagram : @santhoshsivaraj

Twitter       : @santhoshsivaraj

Website     : www.santhoshsivaraj.com

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